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WHY YOUR BRAND IDENTITY MATTERS

27 Apr 2024: WHY YOUR BRAND IDENTITY MATTERS

collection of branded items with logos in dundee

collection of branded items with logos in dundee

What exactly is branding?

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Your branding is usually the first thing that a potential client will notice about your business – and it sets a tone. Think about the logos that you can recognise without being in their proper colours and without any text accompanying them:

               

We all know what these companies are, just by their icon – and that’s because of great branding. Branding lets you portray how you want your business to be seen by the world (usually at first glance) and it’s a great opportunity to introduce potential customers to your business with a look & feel that reflects your industry, size, the type of market you want to engage with and your unique selling point.

A colour scheme and logo that’s memorable sure helps you stand out but there are other things too when it comes to a total branding solution:

  • A tagline or slogan that lets customers see your mission statement
  • How your brand is displayed on social media
  • The way your brand is represented on printed materials such as flyers, business cards and menus

 

From restaurants & beauty companies to healthcare professionals & media outlets – have a look at acerockcola’s previous work regarding brand design for more information.

So, if you’re looking for a complete branding solution, contact acerockcola today.

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branding, company branding dundee, dundee, web design, web design dundee, website branding dundee, website design dundee, websites