Search Engine Optimisation SEO in Dundee
Real SEO built from the ground up with monthly detailed reports showing your progress, not time-sensitive adverts Search Engine Optimisation SEO in Dundee
You need to get your website high in search results for people to find you. This is called SEO (Search Engine Optimisation) and there are thousands of companies that offer quick-fix SEO solutions. But most of these businesses don’t actually do any SEO work, they just create a Google Advert, pay for it themselves, add a sizeable markup & then charge that inflated cost back to you.
That’s fine but A) Less than 10% of people click on adverts & B) More than 1 in 4 people use ad-blockers so your paid advert will never be seen in the first place & C) 94% of people will deliberately ignore search engine adverts & instead scroll down to the search results that are natural & organic.
People see through adverts & avoid them and click on search results that are actually search results, not adverts. The only SEO worth doing is time-consuming work from the ground up that will give your site the exposure that it deserves. acerockcola does SEO right but real SEO takes time. Results aren’t instant but when they do start to appear they display as proper organic results in search engines that people will click on – not obvious adverts. You’ll also get detailed monthly reports highlighting your SEO success for all the search terms you want to focus on.
Everyone’s requirements for SEO (& what you want to achieve with it) is different for each business. Unlike web design or email accounts, the price varies greatly for each client.
Usually, this is down to a combination of the following: Your current position on Google, How established your current website (if you have one) is, Your social media status & How saturated the market is that you want to increase your position in
Get in touch now to discuss how acerockcola can help you (with a monthly plan that suits your budget) & increase your standing on Google & other search engines.
Packages start at £220 per month or cheaper if purchased with a new website
CASE STUDY
ANGUS CLEANING SERVICES LTD.
Angus Cleaning Services are an Arbroath-based cleaning company formed of merging four smaller cleaning companies who operated across Tayside.
Step 1: Analysis Of Original Website(s)
The original Angus Cleaning Services website was almost entirely text-based, did not list the specfic cleaning services that the company offered and was a generic ‘catch all’ four page website that covered three of their four companies.
While visually better (& more detailed) the original CCS website also had several areas where it performed poorly in regards to SEO. These include:
- The website not being mobile-friendly
- The UX (user experience) was poor as the menu changed on every page
- A lot of the text was actually image blocks (which search engines can’t read)
- The website was static, was rarely updated and had information over 3 years out of date on the homepage
Neither site ranked in Google unless the company names (‘CCS’, ‘Aberkleen’ etc.) were used as the search term, meaning no one who was typing/looking for specific cleaning services without a company name (‘Office cleaning’, ‘Holiday let cleaning’ etc.) would produce any results with either site showing up in search results. Understandably, very little traffic to the site came through Google (or any search engine).
Step 2: Redesign Of Website(s) To One
Simplified Rebranding
As Angus Cleaning Services was the new name for a combination of the previous four businesses, the company embarked on a new colour scheme/branding for consistency. The simple logo and the bubble icons/imagery are used throughout their business, from their office signs & on their company vehicles, to their staff uniforms and the trading name of the business.
Naturally, (along with their social media accounts and their wider online presence), their new website would align to this astethic. The new responsive site also includes original photogrpahy, bespoke narrative showing potential customers that the business is locally owned and emphasises the history that the company have in the region.
The site is responsive for all sizes of devices & screens, from desktop computers & laptops to phones, tablets and foldables.
Landing Pages & Social Media
To maximise search engine engagement, the site features over 80 landing pages, each targeting a locale given by the company and with emphasise on which services to focus on. Contract cleaning & Deep cleaning is focused on for bigger towns and cities while End of Tenancy cleaning and Holiday Let cleaning is focused on tourist areas and smaller villages.
acerockcola also manages the social media accounts for Angus Cleaning Services, creating bespoke and visually engaging posts on a weekly basis on their Facebook and Instagram accounts with the majority of posts highlighting a service and then linking back to the website page relating to it in order to drive traffic to the site. These posts are also syndicated to the News section of their website which also keeps the site fresh by showing potential customers that the company are active and still trading – a thought that a stale site can trigger in a potential customer.
Step 3: Results
Angus Cleaning Services’ website now ranks as the top result on the first page of Google for the majority of the search terms the company requested, and the remaining keywords rank on page one.
Examples of some search terms that rank in first position:
CASE STUDY
DC LIGHTING SERVICES LTD.
DC Lighting Services are a Dundee-based company that install & maintain a wide range of lighting solutions across the whole of the UK.
Their goal with an SEO plan is to expand their current reach from Scotland, down into England & Wales. This will require SEO on a national level focusing more on large urban areas for their high-end work at top flight sports arenas, and generalised regions for their work with smaller local sports clubs, local authorities and retail/commercial businesses.
The company was founded under its current brand of DC Lighting Services (named after their still-active managing director), but since launching their first website with Fasthosts in August 2000, their domain for the past 25 years (which is included on all signage, vans & other marketing materials) has been sports-lighting.co.uk.
Step 1: Analysis Of Original Website
While not as jarring as the company’s 2001 website, or their Flash-heavy 2004 version, the most recent incarnation of Sports-Lighting.co.uk was still a product of it’s time from 2013.
Issues included:
- Compact three-level menu system that buried some services the company offer
- Small, low-quality photos that weren’t able to be viewed in full screen
- Website wasn’t mobile or tablet friendly
- No location specific information showing what areas the company will travel to for work
- No detailed information of the services and types of lighting the company offer
- Contained outdated information, such as their business location when the industrial park they were based in was destroyed in a fire
Step 2: Redesign Of Website
A visual focus
While they do offer maintenance, DCSL’s main business stream comes from the design, sale and installation of their lighting systems. None of these projects are more visually striking than the floodlights that they install at top-tier football stadiums throughout the country.
For that reason, a video slider that combines sweeping drone footage and panning still images is used on the homepage as the first thing that the site visitor sees. Using quick cuts to show the company’s most impressive installations enables the potential customer to see a range of lighting solutions before they even interact with the site.
The new mobile-friendly website also heavily utilises the colours that the company employ on their vans, signage and uniforms to create a feeling of brand consistency on the platform – especially when photos of their team working in the field are shown across the site.
Content Syndication & Emphasis on locality
As DCSL are in an industry that isn’t public-facing or one where multiple projects are completed weekly, to off-set the lack of new content on the site to help with SEO, posts from the company’s social media accounts are incorporated to keep the content on the homepage fresh and also to create a connection with potential customers to show that DCLS are a real local company and not a faceless arm of a large multinational. This also helps humanise the brand as the posts show the day-to-day work of their employees and also highlight other social aspects of the company.
The email addresses listed on the site are personal to the employees who work there (andy@dcls.co.uk for example) and the ‘Contact’ page clearly shows that DCLS are a genuine company with a real physical presence in Scotland – something to also highlight to potential customers to assure them that they will be dealing with a real local company.
Step 3: Results
DC Sports Lighting’s website now ranks as the top result on the first page of Google for over two hundred terms, including the following that show coverage across the whole UK
An SEO Plan That Suits Your Business
The approach to SEO for every website and business is different as it’s dependent on a variety of factors, including (but not limited to) the standard of your existing website (if there is one), the level of saturation in the market that you’re trying to get results in and the Expertise, Authoritativeness, Trustworthiness score that Google gives your online presence as a whole.
Due to these factors, the cost for an SEO plan varies greatly for each site/type of business. However, for absolute clarity – real & long-lasting SEO gains come from an on-going monthly process and not from a one-off quick adjustment like sellers on Fiverr imply. Monthly plans in a best-case scenario start at £149 and take up to 6 months for gains to be noticeable.
IMPORTANT!
Just for clarification, please remember that in order for your site to have the best success for appearing in Google or Bing search results, ongoing SEO will need to be performed on your site to (first achieve) and then keep it high in search engine results. acerockcola can offer an SEO plan for your site with monthly reports on your gains & rankings or alternatively, you can use a separate SEO company or if search engine rankings aren’t important to you or if you’re reaching your customers by other means like word of mouth, Facebook or traditional advertising, then this service can be skipped. Whatever option you choose, please remember that a lack of SEO work equals a lack of search engine results. The concept of SEO to keep your site in search results is something that affects any website, regardless of who builds it. Be wary of committing to work with web design agencies who fail to mention the importance of SEO, as it’s these companies that likely stop caring about your site as soon as you pay their final design invoice.
Interested in working with acerockcola?
Like the sound of some features, but do others not really suit your business? Or, does everything look appealing? Whatever the case, acerockcola can help! Get in touch today for a quick reply!
Search Engine Optimisation FAQS
Will you do SEO on my existing site?
Unfortunately, no.
This is because for a site to perform its best and have the most success with search engine rankings then the site really needs to be known inside & out by the company providing SEO.
Reasons for this being a problem with sites not built by the SEO provider include:
- The unfamiliarity with the way the website has been constructed
- Limitations or settings in the theme or plugins that were used to create it
- The page hierarchy
- A lack of full control of the website since it wasn’t built from the ground-up with a specific SEO approach in mind.
Can I do SEO myself or have an outside do it for me?
Yes, however, the website would have to be hosted on your own hosting plan with a company like GoDaddy or LCN, or on the server of the SEO company doing the work. Once this happens, however, acerockcola won’t be able to provide backups, security or other core services and can’t be held responsible for anything that happens with the website (including its uptime) from that point onward.
